Marketing audit & growth diagnostic
For B2B SaaS teams who suspect something is off in the funnel. A structured review of your positioning, funnel and CRM data, ending in a prioritized marketing roadmap.
Independent marketing consultant · Prague
B2B SaaS marketing. Built for growth.
I’m Tomas Bui, a B2B SaaS marketing consultant based in Prague. I help teams connect strategy, content, and CRM — from finding the gaps to building and running the marketing function.
Let’s talk about your business Systematic. Effective. Human. Based in Prague
Built on hands-on experience
I build the system as well as the strategy.
At GoodVision, a platform for AI-powered traffic analysis, I completely overhauled the marketing — strategy, content, CRM, and trade shows. Before that, I led marketing and media for various projects at STRV, Medfox Digital, GroupM/WPP, and others.
I use AI-assisted workflows for research, content and marketing operations where they help the team do useful work. Read more about my marketing experience or find me on LinkedIn.
B2B SaaS marketing services
Three ways to turn your marketing challenges into a working system.
Marketing strategy & implementation
For teams with a diagnosis in hand who need the work done. Build the go-to-market strategy, content infrastructure, and CRM architecture — and connect them.
Fractional marketing leadership
A fractional marketing lead and sparring partner for your team. Run the marketing function day to day, with reporting focused on pipeline and revenue.
How we’ll work together
The real work starts after the strategy.
A plan only helps when your team can use it. I stay involved to make the CRM, content, and outreach work together, so the strategy becomes part of the day-to-day operation.
Understand the business
Start with your goals, product, and actual CRM data. Understand where the customer journey breaks down.
Choose what matters
Agree on the priorities and define a focused roadmap, tied to pipeline and revenue.
Put it into practice
Build the workflows, connect the tools, and give your team a system they can run and improve.
Questions about working together
Which consulting engagement should I start with?
Start with a marketing audit if you are unsure where growth is getting stuck. Choose an implementation project if you already know what needs to change. Fractional marketing leadership is for teams that need ongoing direction and hands-on support.
Do you help with implementation as well as strategy?
Yes. I work on the marketing systems behind the plan: content workflows, CRM structure, outreach, and reporting. The scope depends on what your team already has and what needs to be built. When a project calls for it, I bring in domain specialists to speed things up.
Can we work together if my project does not fit these services?
Yes — send me a short description of your business, the challenge and what you want to achieve. We can discuss whether I am the right fit and what a useful first step would look like.
Something else on your mind?
Interested in working together but didn’t find what you’re looking for? Tell me what you have in mind and we’ll find the right shape for it.
Newsletter
Notes on AI-augmented marketing. No hype — just what works.